Functioning throughout the areas of eCommerce and digital marketing I have gained a diverse range of experience and made significant contributions to a number of eCommerce operations at mid-senior level as a consultant, as the principal eCommerce and Online Marketing Manager for a group of privately owned ‘Super Brands’ and as an eCommerce Product Owner for Farnell element14. Most recently I have joined the team at Walmart Global eCommerce as an eCommerce Product Manager with a focus on contributing to platform innovation and managing the implementation of new features and enhancements for the ASDA groceries website.
On several occasions I have managed the development of new eCommerce platforms and acted as the driving force behind establishing and growing key online marketing programmes including managing the European Affiliate Marketing programme at Farnell element14 and running PPC, SEO, e-mail marketing and social media marketing initiatives for Gossard and Berlei lingerie companies.
I hold a First Class Degree in Marketing and Advertising that included specialisation in the area of eCommerce and Digital Marketing; progressing further to complete a Masters Degree in Economics and Business that provides me with excellent analytical and reporting skills. I am also a Certified Scrum Product Owner with training in Agile and the Scrum product development framework.